The temptation with any AI tool is to let it do the work. Comment Coach is designed to resist that temptation — not because we're idealistic, but because the research shows it doesn't actually work.
The research
People don't feel ownership over AI-generated text.
A 2024 study found that users publicly claim authorship of AI text but privately feel it's not theirs. The discomfort grows over time, not shrinks. At two-week follow-up, 72.8% of people who wrote their own goals acted on them — vs. only 46.6% in the AI-generated group.
Ownership requires effort.
The IKEA Effect: people value things they helped build. But only when they finish. Comment Coach ensures you invest real effort AND complete your comment. That's the combination that creates genuine ownership.
Coaching tools and writing tools are perceived differently.
Only 14% of researchers said Grammarly use should be disclosed, vs. the vast majority for ChatGPT. The distinction: tools that assist during the creative process are perceived fundamentally differently from tools that produce content from scratch.
People can tell.
A comment that comes from your life, even if it stumbles a little, lands differently than one that's technically perfect but emotionally empty. The people listening can feel the difference — even if they can't name it.
How Comment Coach stays on the right side
- You write first — AI coaches what you wrote, not the other way around.
- Examples are labeled "inspiration, not scripts" — they show you angles, not words to copy.
- Scores are a compass, not a grade — a 3/5 on your own thought beats a 5/5 on borrowed words.
- The goal is Ready, not Perfect — finalized means you're confident enough to deliver it, not that it's flawless.
- Your voice is the product — coaching is just the process that helps you find it.
The Grammarly test
Here's a simple way to think about it: would you feel weird telling someone you used this tool? If Comment Coach works the way it should, the answer is no — the same way you wouldn't feel weird about using a dictionary, a thesaurus, or a timer.
The comment is yours. The coaching just helped you say it clearly.
— Sage, tu Comment Coach